Episode 7 - Geo Derice

Uncategorized Jan 20, 2021


Brandon: [00:00:00] [00:00:00]

Hello, and welcome to the real secrets of magic podcast. I'm your host, Brandon Love. And on today's show, I've got my friend, Mr. Geo Derice, also known as The Book Doula. He calls himself this because he helps people come up with an idea and write their own books so they have it in their hands with his program called First Book Done, which is definitely making magic. Geo, thanks so much for joining me on the program today.

Geo: [00:00:34] Thank you for having me, man. I'm super excited to dive in and have this conversation.

Brandon: [00:00:38] And, and we've been meaning to have this conversation for a while and for our listeners at home this show  is The Real Secrets of Magic. If you don't already know, we're not here to talk about magic tricks.

Although I do love to talk about magic tricks. This show is about the secrets of magic making beyond the tricks and sleight of hand. It's about creating possibilities [00:01:00] and doing really cool stuff. And Geo you and I have have our own show on another platform called Making Magic. So, so it's kind of fun to have you here to chat a little bit more about one of our favorite topics in the world.

For, for people listening and watching at home Geo maybe you could share a little bit about the magic of First Book Done and helping people produce their first book.

Geo: [00:01:24] Yeah, I think the coolest thing about the whole idea of like helping them birth their book, right. With the whole title Book Doula is just the magical part is helping someone to take something that is inside of them and making them transfer it out to others through the outside.

Right. And it's, and when I hear how many people are getting stuck, with the idea in their head and the things that they wrestle with, whether it's imposter syndrome, whether it's just like, I don't know how to do it in terms of structure or the steps that it takes. The whole idea with First Book [00:02:00] Done is we literally walk you through it.

So that those things that have been barriers that may have been hindering you from being able to produce it, once those things are knocked down, you're able to freely go ahead and express yourself and present yourself as the highest form of you in the highest form of service that they would like to do by producing this book.

So it's, it's been an absolute wild ride. But the biggest thing I would say, and that you said it earlier in the introduction is going from idea to book in your hand and a lot of the ideas are really locked inside of us and what First Book Done does and what I help them do is to go and unlock that so that they can come out and do the impact and impact and help people with the information that's in the book.

Brandon: [00:02:46] It's amazing. We've talked before a little bit about this program and I've heard from another speaker and I'm going to get in trouble for not knowing his name, but, but somebody once said, you know, "everybody has a book inside them". [00:03:00] And kind of the goal before you die is to get it out into the world.

And I just loved that because I think it's so true. Can you tell us about the program itself, it's called the First Book Done. How do you recruit people and how many people have gone through your program so far?

Geo: [00:03:17] Yeah, so the recruiting process is being on amazing platforms like podcasts, just like this you know, doing webinars for other people doing it for myself and just letting people know.

Eliminating the confusion that is often attached to it. Right? And so I go on other people's platforms, essentially borrowing people's audience, but you're providing value when you are talking so that the people who are listening are saying, wow, that sounds pretty good. I'd love to hear more. And that's how they get introduced.

But then the program is something that I don't just let anybody in. So I literally will interview you through a clarity call just to make [00:04:00] sure. That not only I can help you, but that you find me to be a trusted guide to help you through that. Because I think it's important when you're writing a book is like you're sharing the most inner part of you.

And that is not something you just give to every, anybody and say, "Hey, here you go. Here's the most vulnerable part of me have your way with it." Like that doesn't happen that way. And so I'm very particular. And so, so far we just did a pilot run. We started out in July with seven people and we were able to go and produce four published authors in a series of a few months.

With three of them about to have them done within the first quarter of this year. So we're about to get to a 100% success rate. These are people who are who've written dissertations and are writing books at the same time, single moms. So the spectrum of how many people who are in this program is absolutely amazing.

[00:05:00] And, and to hear that there were able to produce a book. And especially in the middle of a pandemic you know, where there's so many other reasons and other things you could be doing, especially. Writing something for somebody else. It's super powerful to see what has been transpired through the First Book Done.

And again, like I said, it started out in July of 2020, so it's relatively new, but I've been helping authors self-publish books for years. So to my credit, we're at now 53 books that have been self-published in the last few years that I've had some kind of hand on. So I'm truly excited about that.

Brandon: [00:05:40] Wow. Like, congratulations on the success rate, especially if the program -  to go from July to now, we're in January. So that's less than six months basically to have seven people go from idea to book. That's pretty amazing. Especially [00:06:00] having written a book myself and at one point in my life feeling like I would never be able to write a book that, you know, feeling all of the barriers that you've described a little bit so far.

I know that you have a background in inspirational speaking in doing facilitation leadership training, workshops, that sort of stuff. How did you end up getting into helping people write books?

Geo: [00:06:25] I'm glad you asked that question, because I think when we talk about, and we've had conversations about the whole idea of making magic, I wish I could tell you that I you know, took some ingredients and, you know, I added some salt and I added like a pinch of pepper and then you know, some paprika, whatever, and then boom, Book Doula came about, it was actually not the case. You said was inspirational speaker and stuff, and I've done that. And the whole idea really started from me just trying to figure out how do I position myself within this space of [00:07:00] inspirational speakers? And there were so many of them. And so those that I admired, I started to look at their bio and all of them had inspirational speakers, so we had that in common. But the other thing that was that they had all in common, except I, was that they were published authors. And I was like, man, like I want to be a part of the club. And so I started Googling and buying things and doing all the research in the world, YouTube university, podcast university, I've listened to anything to just get some kind of information and eventually went ahead and publish my own book back in 2014, April 23rd or 26th.

I don't, I been writing now for so long you forget which day it was, but we went ahead. I did that book and then my mentor, who I was working for at the time was like, "Geo, you did a book. That's awesome. I'm consulting with all these business owners. I think that writing a book would be great, a great value for their business." And I was like, "okay, cool." And he was like, "and I want you to do it for them." Now here's the thing about that. He was [00:08:00] my mentor, but he was also my boss. So as much as it sounded like a suggestion, it was really good, kind of a command, right. It wasn't like, no, I don't want to write it for them.

"Well, then you don't work for me anymore." Right? So it wasn't like that. But what I find interesting, and even when we talk about the whole idea of making magic is that what may have seen like a, not a sleight of hand, but a force of hand. I've literally changed my life in terms of being able to have the confidence.

Now, years later to say that I can help anyone who has a book in them, write it and I could not have gotten to this point if it wasn't my mentor, seeing something in me and doubling down and telling me, Hey, you should do this. And then creating the space for me to be able to do it.

Brandon: [00:08:49] Amazing. I love that term of phrase instead of sleight of hand it's "force of hand".

That's pretty great. And obviously that's the way it goes for so many of us, right? [00:09:00] Just, just some chance circumstance presents us with the opportunity to, to rise to a challenge. And we build the skills we need as we go. There's so many things I want to talk about that are relevant, that you've already mentioned, but I love that you, you identify the importance of building trust with your, your participants. Yes. You mentioned writing a book is a vulnerable process. It's an exercise in sharing stuff that, that, you know, pulling stuff out of people that maybe they're reluctant to share in the first place. So that's a crucial element for sure. And also we've got the other side of things which is helping, helping these people get over the barriers. These mental hurdles that we all have that I once had and still have - let's be honest, even now, when I think about writing another book, I'm like, "Oh, what, who am I to tell anything to the world?" You know, "what experience do I have that somebody else would care enough about to read?" [00:10:00] I wonder what in your experience is like the biggest of the hurdles, what is the barrier that seems to be the most common or the most prevalent.

Geo: [00:10:12] I would say it's rooted in identity. It's it's it's and, and, and what I mean by that, and this is something that we cover in the first week, right? So you're like, Hey, I've got a course on how to write a book, but why we're not writing the book? In the beginning, like where's the writing part? And it reminds me of when I was in high school, actually just to go in and give you the full circle of how this even came about was when I was in high school and I just joined the football team American football, right.

And so I went, I tried to join the football team. I did it. And in the beginning of our practices, I was looking around for football, but never saw one. And I was a little confused. I'm like, this is the right sport, right? Like, I know soccer's tryouts this today as well, but this is the football team, correct.

And they were saying, "yeah, this is the football team." And I said, "well, where's the football?" And the coach was like, "there's no football today." [00:11:00] And then it's not football practice. Like, I don't understand, like what, what do you mean? Like, This thing. And he had us do all this running and all these extra stuff that had nothing to do with football, but they were complimentary  skills you would need to be able to play the game. When it comes to writing a book I realized before you can write one, I needed you to believe that you were an actual author though. And so we own the identity of, "I am an author" because if you are an author authors, write. It's automatic versus "I'm not a good writer."

And I didn't, I didn't say authors are GOOD writers - authors or writers. Like let's just start there. And so once I get the identity piece together and say, "okay, well I am an author" and I had them repeat that over and over and over again, like it's a pledge. I am an author. I am an author. I am an author.

And. Every single person who's gone to the program has said, Geo, I didn't think that was necessary, but every time that are reached a future barrier, because the one thing that I know for sure is barriers. They just keep on [00:12:00] coming. Right? There's another mountain, another hurdle that you're going to have to jump over.

And so they were saying to me, that identity piece that I locked in in the beginning of knowing that I am an author allowed me when those are those moments where I kind of didn't feel so secure, understand, well, who are you? Who are you? And when they were able to say I'm an author, then immediately the response of the actions that is attached to that identity happens without the thought, if that makes sense.

Brandon: [00:12:28] Yeah. Yeah. Yeah. So it, it becomes unconscious when it, when it becomes at the level of identity, it's a part of you. It's not something you're, you're forcing, but interesting that it starts with the repetition of the mantra of the, the phrase, you know, like it takes. Saying the magic words, if you will, over and over and over again, to make it reality.

And then when it's reality, it sounds like, you know, it, it, it becomes a part of you and you can move past or through the [00:13:00] barriers as they arise. I love the I love that you've identified and obviously everybody knows it. Right. But barriers are just never ending. There's no such thing as getting around a barrier and suddenly having this, this wide open straight and narrow path.

What what, so the, the  most people, when they come to you, they don't believe their writers. They don't believe they're authors. You get them to the place where they're there, repeating this and starting to think of themselves as writers good or bad. It doesn't matter. They're just, they're writers. What happens from there?

What do you do once this, this mentality, this, this identity is established?

Geo: [00:13:42] I, you know, it's funny you say that I then go and give  the book an identity, and  and the identity of the book is that it's a servant. Yeah. A book as a servant from day one. And so the reality is that, cause that imposter syndrome, even though I had you repeat, I am an author [00:14:00] is still going to creep in.

But what I want you to realize is that if your book as a service, then when is that service? When should that service NOT be rendered like that? The time is never, it should always be rendered, right? It's almost like if I see you be you on here, Brandon, and you're on fire and I have a fire extinguisher, I don't go and say, well, I'm not a firefighter, so I can't help you.

Right. It's like, listen, like he needs what he needs, this and that. And even if I do this poorly, it is way better than me not doing it at all. And so we get them to understand that, okay. Yeah, you are an author now let's go ahead and realize that this book is a service. It's a tool. And now we need to go and find who is this tool best for?

Brandon: [00:14:44] Okay. So the book is, has the identity of being a servant or a service for some audience. And the role, the responsibility, then it becomes a responsibility to write the book, because [00:15:00] if you don't, you're doing a disservice, is that, is that fair?

Geo: [00:15:03] Exactly. That's exactly what it is, is getting them to see that so that they can answer the call.

Right. There's a call. There's a need that somebody has that only you can answer. And so when you have those moments where, and I don't know if you've ever related to this, but like you're, you will say like, "I am okay letting myself down." "I'm not okay letting somebody else down". My mentor once said that, "Hey, if you want to see this in action, go and have a bicycle and tell somebody in the street, Hey, can you watch this for me real quick?"

And they don't want to let you down so they will watch it. Even if it's an inconvenient, even if they got something to do, they're like this person has put this in my possession and I need to take care of it to make sure that it doesn't -something doesn't happen to it. And so I want to position this book the same way for my authors so that they can go ahead and get to the point where this identity piece just for them.

And the book [00:16:00] becomes automatic because the minute they start thinking about it, immediately, the imposter syndrome starts to build again. But if I can get you to start automatically thinking that this is just what it does, this is just what we do, then all of a sudden they can do it versus think about doing it or not.

Brandon: [00:16:16] That's a really great system to, you know, people come to you probably because they want to write a book for them. Right? Like, I, I wanna write a book for me. I want to be an author, but what you do is you, you, you flip it, you flip the frame and you say this isn't about you. This is about the people who are going to read the book you write.

And, and now, like you say, You're not letting - you won't let them down. You're -  there's an audience out there that needs what you have to tell them. And so you better act you better, you better start doing it.

Geo: [00:16:50] They do get blessed by it as well, too. So I want you to think about, like, if I spray a room with some type of fragrance or something, some of is going to go in on me too.

[00:17:00] And so you don't have to think of like, well, Hey, I made them smell good. Well, you in the room too. Right? So you're going to get some of that as well. So I'm not saying you don't think about yourself and it's all about everybody else and it's not, no, that's not the case. I know we all have some needs that we need met too.

I'm saying that we can have both of our needs met through this vehicle.

Brandon: [00:17:22] It's amazing. Amazing. And might I add that your metaphors are magical and one of my favourite things about our conversations is your ability to bring metaphors to life like that oh gosh, this is really great stuff, Geo, so. They come in, you have them shift their mindset and I'm, as you know, I love that.

First of all, I think that's the most important vehicle for success in any field. You know, you can't, you can do all the things you can follow steps, but if your mind isn't right, eventually the barriers will become insurmountable. And so having that is definitely [00:18:00] crucial in lots of fields. And then you reframe what the book is.

Can I ask and without tipping your proprietary content, but what, what's the process from there? How do people go from having an idea of a book to writing it?

Geo: [00:18:15] Yeah, then it gets to the point where we need to there's something I have called the three W's and the three W's is Who am I writing to?

What problem do they have that I'm looking to solve? And Why is it important that I'm solving this right now? or Why is it important that I'm the one solving it?  And so the reason why we talk about that last part about why are you the one is because the question we normally have is who am I to write a book, but what, but there's something specifically about you.

There's a perspective that you have that a certain group of people need to, or will only listen to it from that perspective because of something that you have that nobody else can replicate. And our perfect example of this was one of my students. She wrote an [00:19:00] amazing book called Her Cage Was Her Cocoon.

And then she read an email from someone who was essentially saying the same thing and it rattled her a little bit. And she was like, "Oh, this person has just said the same thing I said." And I was like, no, you missing the bigger picture. The reality is that that person said it, but that's an Asian entrepreneur and you're an African American woman.

There's certain African-American women, they're not going to listen to that message from that media. So you have this power. So once we get them to identify the three W's, then we start to build an outline. What is it that we want to say to them? What is it about the people that you are writing to that?

What do they need right now? Where are they now and where would they like to be? And how could we go in and start to build some steps together to allow them to see "hey, I understand. I can resonate with you and understand where you are right now", which is very important for someone to know that [00:20:00] you understand me.

And then I also understand where you would like to be because I've been there before, or I'm also in the journey of going there. I just may be a step ahead of you. And then sharing that with them is super powerful because so many people share  the "how to win" when they're at the mountain top. And if I'm in the valley, it's too unrealistic for me to think I could make such a leap. But if you're halfway in the climb and you look back, and you're telling me, "Hey, here's how I got these of these five flights on the way to flight number 10", then all of a sudden they are able to go from one to five. And then you too, you kind of get more if I'm honest, when you're at five and you see one climbing, it reassures the climb that you are on yourself.

So one of the things that I've found with this whole thing as they outline this stuff and is really just developing the content and it's not like so finite, it's not final. It's like [00:21:00] an ongoing, almost like a living document that continues to change as you engage with it.

Brandon: [00:21:06] That's powerful. That's really powerful.

The idea that you're validating your own journey when you see somebody else. Taking heed of, of your experience, like learning from what you have to share. Yeah. I also really dig that, you know, you don't have to have peaked the mountain. You don't have to have cli- you don't have to be there right?

Success to anybody anybody else onlooking doesn't have to be the that the ultimate pinnacle. Success is having a few steps on them. And actually that's way more relatable as you say. That's I it's dawning on me is as we're chatting here, that this process for writing a book is probably super similar to the process for starting any venture.

Like you want to start a business, you need to [00:22:00] first tell yourself that you are an entrepreneur. Or that you are a problem solver or that you are a firefighter or whatever it is you're going after. Even if it's not even starting a business, you build that as part of your identity. And then there's the thing you want to do or produce you create that you give that an identity of service.

You, you frame that from the perspective of the problem you're trying to solve for other people. And then you ask yourself these three W's to find yourself in the niche. Position of like, this is where, why I'm particularly suited to do this now for these people.

Geo: [00:22:35] Absolutely.

Brandon: [00:22:36] Ooh, this is like a magic formula, my friend, this one.

Geo: [00:22:40] And the cool thing about it is that I, we, I see it as a formula now that we're talking backwards to it. Right? It's like that whole quote about Steve jobs says you can't connect the dots moving forward, but you could connect them looking back. Right. It's a formula now. But if, as I'm doing it, I didn't know it was a formula.

[00:23:00] Right. But essentially what I'm telling the authors to do, I did myself in validating the idea. Hmm, in the middle of trying to figure it out I shared with them where I was at and that gave me the courage to finish it and produce it. And they're continuously reinforcing this idea and showing that it's true.

Brandon: [00:23:19] That's so cool. That's so cool. I really love that Geo. We could talk more, but I do have one more question particularly about writing. Obviously we could talk for, for ever about this process, but the one thing that everybody knows about whether you are a writer or not is writer's block, you know, getting into the flow, getting some success with, with some writing, but eventually coming up against a sort of a barricade or a lack of momentum and, and feeling stuck.

Do you have any tips or tricks for people who are experiencing writer's block as they write, or [00:24:00] maybe more broadly as we're speaking to people who get themselves stuck in their own, you know, as they're creating their own stuff.

Geo: [00:24:06] Yeah. It's interesting you said that because I knew it was going to be on it and I have a free gift for everyone who's listening and you can get it at thewritersblockcure.com

You can get a free gift. I literally wrote out this thing. Cause I knew this was a big problem that a lot of people were having. And so I'll share just really quickly the solution with it, but it's in more detail, it's a masterclass. There's nothing you have to pay. Just you tell me where to send it and I'll send it to you.

But the idea is when we have writer's block, a lot of times is like that - when we have a block, we try to solve it with whatever it was. And so we, like, I got writer's block. So I need to just write more to get over the block versus. Well, what if we could just get around the block versus trying to go through it?

And so what I have found as a trick is to speak, because typically we don't have speaker's block, we have [00:25:00] writer's block. So whatever I'll do is I say, Hey, well, tell me what, tell me what you was trying to say. And then they start saying it and then it's like, you just, you just did it. And they're like, I just did what? You just wrote it.

What you mean? You just told me you was just talking for the last 30 minutes and that's about 4,000 words that you just gave me. They're like, no way. And they're like, mm, are you serious? I'm like, yes. And so anytime you're stuck, just have a conversation about, got it. What happens is we, what I've learned through the cohort and everybody is that there are experiences and things that we think about with the writing that now, when we decide to write a book, it comes along for the ride. So for example, let's say you were a student, you wrote something you were made fun of when you wrote it and had to read it out loud. That experience comes along for the ride. When you have to write a book, right? You don't just, it just cause you like, Hey, I was six and I'm 36.

That's still [00:26:00] is in the back of your mind. And so we need to go in and how do we get around it or let's create an experience that doesn't have prior knowledge of anything negative or positive. It's just new. So a lot of people where they're like, Hey, I was speaking. I was like, I need to remove you from thinking to just being.

And so the speakers speaking it out and I did this literally went because I got writer's block. Yes. I wrote my first book, but my second book, I was stuck. I was like, I don't know where to start, how to start it, whatever. And so all I did was an outline and I just spoke it and Brandon, like I spoke it and before I knew it, six hours later, I had 40,000 words, 40,000 words, just writing it, you know, just speaking it out.

And so now all of a sudden that cursor of death, right? That you normally see on your computer screen that is literally bullying you and it is telling you, Brandon, I don't know why you lied to yourself last night and said, [00:27:00] Oh, at five o'clock in the morning, I'm committed. I'm going to wake up before everybody wake up.

I'm a beat the sun up and I'm going to go into the writing, because I am a writer and I'm an author, all that stuff. And the cursor was like, okay, no problem. And then you open up your word document and you ready and you made your coffee and everything. And that curses going like this.

Brandon: [00:27:19] It's blinking at you yeah

Geo: [00:27:20] It's blinking at you and you're over here and it's like, and then you get stuck and you're like, you know what? Maybe tomorrow, you know, I'm more of a writer at night and stuff and you lose that batter. But when you go and you speak it and you can see 40,000 words after you, you record it, you transcribe it and you see 40,000 words.

It's easier to go and fix it. And rearrange the pieces when they're there, it's a lot harder to rearrange pieces when there's no model, there's no words already on the screen. And so that's just one of the ways that I've found to work very, very well to help people just to get the car running to get some momentum when it comes to getting the idea out of [00:28:00] yet.

Brandon: [00:28:00] Yeah, I think that's really great. It's about just getting a little bit of momentum, right? Getting -  when you're stuck, you're inert, it just takes a little bit of get the wheel rolling and then it rolls faster. And so I repeat that for listeners and viewers, the, the website is TheWritersBlockCure.com

I will, of course, that'll be shared in the link and the description of this episode. But if you get stuck, Stop writing, have a conversation and see if you get that momentum going super, super insightful. Well, I love that. I'm going to use that later on today my friend.

Geo: [00:28:39] Do it. Use it every time I be telling him I'm stuck. I'm like, Hey, I can't tell you how many audio clips are on my phone. Just because I just needed it to get out of my head. And once you get rolling, you will be surprised. You're like, Oh, that's, I shouldn't say it like this, but yeah, at least you're saying something before you were stuck at nothing.

Brandon: [00:28:58] Right, right, right.

I [00:29:00] love that. You know, there, there might be a temptation to keep it to yourself. Right. If you're writing, that's it, that's all you and the, and the cursor of death conversation. But then if you say, well, I got to speak it. That's still a you and the recorder or whatever it is, you're speaking to. That's, that's again, it's an individual activity.

Whereas if you, if you have a friend who knows you're writing a book or a stranger for that matter, you can just pick up the phone and make a call and say, Hey, I'm, I'm stuck. Let me talk something through. And. And you just have a conversation about it, hit record and, and there you go. Now you're like, again, that those wheels are going and it happens like, like you and I chatting now we're gonna get clear on the outcome.

Ooh. I love that. I love that. Again, Geo, we could talk forever and ever, and ever, and we have hours of other conversation and I'll plug that briefly here. If anybody here is enjoying this conversation, you're going to love Geo's show  it's called Making Magic. And Geo and I have a [00:30:00] conversation every week for about an hour as a couple of speakers, writers, changemakers, entrepreneurs.

And, and we just talk about how to do stuff. We never know where the conversation is going and it always ends up in a truly spectacular fantastical place. I know I always get goosebumps at one point in the conversation, just from the wisdom that we drop. So check that out on YouTube. The show is called Making Magic.

Before we wrap things up here, Geo this show is called the Real Secrets of Magic. And as I outlined at the beginning, we're not talking about, you know, tricks. We're talking about practices as, you know, being a conjurer, sleight of hand, artist, myself, everything that I I've learned from magic is about the practices that we keep.

And when you know what practices to do whether they're thinking practices or actual actions or conversations that need to happen, when you do them regularly, they create results that aren't necessarily [00:31:00] predictable. But will always be fulfilling and that's where magic is truly made. And I wonder if you have a secret trick or a secret practice that you maintain on a regular basis that has really contributed to your success, that other people might hear you say it and be like, Hmm, that doesn't sound like anything.

But you know, that, that without it, maybe you wouldn't be where you are. Is there a real secret of magic that you have?

Geo: [00:31:25] Yeah. Yeah. One comes to mind, immediately and its reading. Reading is my secret, my magic trick, whatever you want to call it. And it's for several reasons. So number one, the reading reinforces in me that there's something I still don't know yet.

Brandon: [00:31:44] Oh, let me just pause there for a second. Reading - the act of picking up the book. You mean opening the page reinforces the idea that there is something for you to learn. There's stuff you don't know.

[00:32:00] Geo: [00:32:01] Right. And so that, it's exciting because now what happens is my mind begins to stretch. So when people say, how could you be doing so many different things?

I'm like, well, you don't know how flexible I am. Like the reading has stretched me so much so that what you think and see here is my capacity is not, this is not limited to just this. And so that's the reason why I'm so big on it, but I've noticed that it's also helped me to discover different ways of communication that I wasn't even aware of, you know?

And so it gives me more enriched life. I think of it like what reading has done for me is it's allowed me to see everything at a 4k perspective. Cool. Like I introduced to a new dimension that I didn't know of before. And because of that, the clarity is crystal clear. I feel as though I am living in the moment that I'm reading in.

And so, and this is [00:33:00] coming for you, just so anyone who's listening to this who might be like, ah, man, I'm not a reader. I don't I don't like that stuff. I want you to understand that ,this is a an embarrassing brag. This is not a humble brag. My embarrassing brag to you is that I graduated. From a four-year college with a four year college degree, having never read a book from cover to cover, that might be a magic trick in itself, but I never actually read a book.

And so for those who may think, Oh, well, I'm not like so-and-so, who's always been a reader. I'm telling you. I ran away from reading. And then discovered it late. And when I say discovered it, it just happened to stumble upon me. When I started to find myself in different rooms and hearing people talk about books and the way they were talking about them was a little different.

And so it allowed me to do another trick that I believe in, which is the act of experimenting. And so instead of me passing judgment [00:34:00] on something, I want to experiment at first to see and examine if there is something of value that I can extract from it. Okay. And if it, and if I can, I keep it, which I have with reading, or if it doesn't like someone says, Hey, I need you to go and do meditation and I try it and it doesn't work for me. That doesn't mean it doesn't work. It just doesn't work for me. Or I haven't figured out how to make it work for me yet. But what I love is that a reading has allowed me to go from a fixed mindset into a growth mindset. And because of that, I continuously find myself evolving and becoming a newer version of me as a result.

Brandon: [00:34:36] That's that's excellent. And there's two practices there in case you missed it, friends. One is reading, an excellent practice that shifts us from knowing into learning from, from fixed into growth mindset. Such powerful stuff. Of course, if you're familiar with Carol Dweck's work on growth mindset, you know, it is, it is a game changer [00:35:00] for sure.

But also I love what you said. And also part of the growth mindset is, is is the non-judgemental experiment. You know, it's so easy to reject what we hear and what, what people suggest to us outright because we don't, we, we feel like we got it figured out. We don't want our egos to be bruised or to feel like, you know, we've missed on something our whole life. So we put up our guard. Where if you can say, okay, like, I'll explore it first before I make a judgment what other tools are there available to us?

Geo: [00:35:31] Oh my gosh. It's it's, it's literally crazy. And I told them just make an educated guess and I love about it with the experimenting.

The reason why I'm big on it is because it doesn't require me to have a certain aptitude. Like I said, my skill set is not necessary. I'm making an educated guess. And if it goes wrong, I don't necessarily have to feel dumb about it. Right. When I was a kid and I do an experiment and I got the wrong answer, or that was my hypothesis, my [00:36:00] hypothesis was proven not to be correct.

What I walked away with was a discovery, not a dis or like, Oh, you don't know something. It's like, Oh, snap, look what I found out. And so it almost becomes like  a experiment at the end of it is a secret revealed. You know, and so that's the beauty of it, but it's all rooted in perspective of how you see things.

Brandon: [00:36:26] There it is again, that mindset and that mindset.  Geo as always my friend, it's such a pleasure. I, again, I got goosebumps in this conversation, so I know I'm learning all the time from you. And I hope I hope our friends who are listening, watching also got a lot out of this conversation. Where can they find you?

If they're interested in writing a book, joining up with your next your next cohort of First Book Done.

Geo: [00:36:53] Yeah. I mean, one of the best ways you can follow me on Insta  G E O D as in Doug, E R I [00:37:00] C E. Send me a direct message. Would love to go and give you a behind the scenes sneak peek on what it looks like to be in the course itself.

TheWritersBlockCure.com is a great way to get into my funnel. So you can go and stay up to date with what it is that we're doing. We're always, constantly trying to find different ways to educate in an entertaining way so that you can go and feel empowered. So it feel like this is something that can be your new reality, that you could become a published author.

It's not something that's just a fantasy. It's something that we can really do for real. So @geoderice on Instagram, you can find me on Twitter, same thing, Geo Derice Facebook, the same thing  my website is GeoDerice.com if you want to see kind of what I do from a speaking perspective, but those are the best ways to reach out to me.

And if you want to send me an email, I do still check it. I don't have an assistant. That's reading my email for yeah. You can email me [email protected]

[00:38:00] Brandon: [00:37:59] Fantastic. My friend. Well, as always, I'm grateful to you and and for you and your wisdom and really appreciate you jumping on the show with us today.

And I can't wait to see what's next for you, dude.

Geo: [00:38:12] Thank you, man. I appreciate it. It's absolutely a blast to be on this show and I've always said it since the day you told me you were going to be doing this, that if we could start to normalize. And start to make magic something that's not just rooted in and so solely for magicians and realize that all of us have the capacity and the capability to go and unlock that in ourselves.

How much more exciting life could be?


 Thank you for tuning into this episode of the real secrets of magic podcast. I hope you got as much out of this as I did. If you're enjoying the show please feel free to share it with your friends you can follow me on instagram at brandon love magic for more possibilities We'll see you next time. [00:39:00]


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